IMI 4: Content
YOUR CONTENT CREATES YOUR BRAND
I'm sure you have heard it before, "create content". But what does that actually mean? In this case, we refer to content as: something that is to be expressed through some medium, as speech, writing, or any of various arts. On the Instagram platform, your content would be your photos and your captions. Read on for our best tips for creating content that helps people connect with your brand.