HOS - Hashtag Overuse Syndrome!
Using the same hashtags too often: an innocent mistake that could cost you your visibility and engagement on Instagram! Instagram might pick up on this as spam, even if you’re simply using the same hashtags across your posts to maintain continuity.
Be wary of posting exactly the same hashtags each time you post, and don’t rely too much on branded hashtags. In fact, according to Instagram, we shouldn’t be relying too much on hashtags in general, however, they are still a useful tool for exposure.
Instagram acknowledged this recently in an article intended for business users. Below are key points from this article:
# When developing content, focus on your business objective or goal rather than hashtags.
# Have a distinct visual presence: Include your logo, an iconic brand element, a brand color or even a product you’re known for to make your content distinct and easily recognizable for the community
# Tell a story that supports your business goal
# Put thought, love and care into your content so it really stands out