Sid began his career at Vidal Sassoon in Beverly Hills assisting some of the best hairdressers in the world. His journey with Vidal Sassoon gave him a chance to work in London and San Francisco. In London his first big experience was working along side the Creative Team at Saint Martins fashion show. In San Francisco he was able to work in the education center for Vidal Sassoon and help with the assistants training program. This is where Sid fell in love with educating the next generation of hairdressers. Sid’s next challenge came at Mercer Street Salon in San Francisco where he took on the title of Creative Director. He continued to push himself to become a better hairdresser working with Leonor Greyl on Fashion Shows and in Salon Training. His next challenge came with an opportunity to move back home to Los Angeles and work with various educational positions from Aveda, Kasho Shears and Paul Mitchell. TodaySid continues to push himself in the industry with the development of Ronin Education.