Richard first studied Art and Art History, before embarking upon a career in hairdressing. After first training in his home City of Sheffield, he moved to London in the late 80's to begin a glittering career with the world famous Vidal Sassoon, which would last almost 20 years!
After several years of constant learning and progression, Richard was promoted to Creative Director of the UK Manchester Salon & Academy, overseeing a team of over 70 staff. Through the mid 90's, Richard played an increasingly larger role in the Sassoon Collections, which led to a move back to London in order to head up the Sassoon Academies in the late 90's.
In 2005 Richard co-founded SACO, a brand that upholds the values of quality, professionalism and modernity, the things closest to his heart.Saco is an International salon and academy group located in London, Montreal, San Diego and Bordeaux. We pride ourselves upon creativity, beauty and technical expertise. Founded in 2005, the Saco brand has grown steadily to become one of the most trusted educational brands within the world of hairdressing. Our teams deliver education to clients across the globe from Tokyo to Toronto, New York City to New South Wales. Led by Creative Director – Richard Ashforth, the Saco Creative Team have a wealth of knowledge and experience from decades at the top of the hairdressing profession.